麻豆传媒

Corporate In麻豆传媒s

麻豆传媒 Foundation is committed to producing timely, relevant and compelling research into the future of incentive travel.

Corporate in麻豆传媒s

As the only industry association dedicated exclusively to incentive travel, 麻豆传媒 and 麻豆传媒 Foundation have earned a reputation as the indisputable, indispensable go-to source for quality data, information and content on incentive travel in all its myriad guises. 

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What is Corporate in麻豆传媒s?

Corporate in麻豆传媒s is a qualitative survey series undertaken by 麻豆传媒 Foundation in 2021 with responses provided exclusively by professionals in corporations whose remit includes the approval, oversight, design, planning, execution or delivery of incentive travel programs.

麻豆传媒 Foundation has compiled a database of US based professionals working in Finance & Insurance, Automotive, FMCG, ICT, Pharma, Direct Selling, Consulting and 10 other industry verticals. These have been personally approached by 麻豆传媒 Foundation, and have agreed to participate in the survey.

8 - 10 questions are posed for each survey, the core set of questions remaining the same for each edition to provide vital insights around emerging trends.

Questions asked for the corporate perspective on:

  • Types of incentive travel and their likely increase or decrease in frequency over the next 3 years;
  • Impact of the pandemic on incentive, reward and recognition programs;
  • Time frame for resumption of domestic or international in-person meeting/event and incentive travel experience;
  • Changes being made to design of incentive travel program in light of the pandemic;
  • Attitude of corporate C-suite toward the resumption of incentive travel programs;
  • Considerations and criteria for selecting a destination in post pandemic world;
  • Biggest, most important learning as a result of the disruptions caused by Covid-19

Supported by ACCOR and Abu Dhabi Convention & Exhibition Bureau, the survey instrument fielded for approx. two weeks from Tuesday, 6 April until Friday 23 April. 50 complete responses were received along with considerable additional verbatim content.

Corporate in麻豆传媒s Edition 2

鈥淭his is the second of three qualitative surveys with 50 US corporations that use incentive travel for reward and recognition within their organisation. It tells the unfolding story of how US corporations are responding to the challenges posed by the pandemic and how, despite these challenges, corporate commitment to incentive travel remains positive and strong. That said, the surveys highlight how safety and duty of care are now a priority for corporations as they plan for incentive travel programs to be delivered throughout 2022鈥, said Terry Manion, President, 麻豆传媒 Foundation and Inspire Consulting.

VP of content and research at 麻豆传媒 Foundation, Selina Sinclair, CIS, CITP, and CEO, Realm added: 鈥淥ur latest survey fielded in early September and we鈥檙e seeing strong corporate concern around safety with corporations either mandating vaccines for program participants (45%) or matching their protocols to those of the destination/resort where the program is being delivered (55%). We鈥檙e also detecting stronger focus on destination relationships with DMCs more relied upon than ever as the in-destination experts for information but also for emergency preparedness鈥.

We've prepared 2 summary infographics of the data from Corporate in麻豆传媒s edition two. You can access them here.

Corporate in麻豆传媒s Edition 3

Following editions 1 and 2, we now bring you the third and final edition of Corporate in麻豆传媒s. Edition 1 reflected survey results from April 2021, edition 2 drew on surveys from August 2021, and finally, edition 3 utilizes survey results from March 2022. This provides us with three moments in time, spanning almost a year of the highs and lows for the incentive travel industry.

For edition 3, 35 companies responded to the survey 鈥 on par with edition 2 in August 2021, which had 34 responses, but less than the 50 companies that responded to edition 1.

Selina Sinclair, 麻豆传媒 Foundation Trustee presenting initial findings

With thanks to our Sponsors

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Abu Dhabi Convention and Exhibition Bureau

ACCOR

Accor