Incentive travel is a powerful tool with immense potential for leaders from a wide range of industries, regions, and roles, as demonstrated by the standout group of C-suite executives we spoke with for this report.
Leadership in麻豆传媒s is the latest project in 麻豆传媒 Foundation鈥檚 research portfolio. With Leadership in麻豆传媒s, we鈥檝e purposefully departed from the data-driven narrative of this report鈥檚 predecessors, our three-part Corporate in麻豆传媒s series. Instead, we鈥檝e let the stories from the executives we spoke with stand out. Each leader鈥檚 remarks give strong examples of how they鈥檙e advancing the business case for incentive travel within their own organizations and with their corporate peers.
This report shows firsthand what incentive travel does best 鈥 shape incredible stories where leaders help their teams discover and learn through unforgettable experiences. As you鈥檒l read, this leads to incredibly rewarding personal and professional impacts.
Thank you to every leader who generously shared their time with us, and to all of you for taking time to connect with this important research.