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The Richard Ross Past Presidents’ Award recognizes outstanding service to the incentive travel industry. It was created in memory of �鶹��ý Past President and longtime member Richard Ross, who died in the 9/11 terrorist attacks. 

A pioneering force in the business events sector, this honor recognizes Denise’s decades-long career in the industry, including the leading role she played in transforming PRA Business Events into a global brand with millions in sales and the industry’s first franchise model. 

Her service as a former �鶹��ý Foundation president resulted in groundbreaking industry research that has strengthened the case for incentive travel as a business driver, alongside other meaningful contributions she’s made to ADMEI, MPI, and the Girl Scouts Urban Campout.

Denise has also served as a mentor to thousands. Her dedication inspires loyalty in others, and she stands out for the vision and empathy — perfectly encapsulated in her remarks to others during �鶹��ý Global Conference 2025 that “Legacy is built by those who came before us, and is now carried forward by all of us.”