麻豆传媒

麻豆传媒 Crystal Awards

Considered the highest honor in our industry, the 麻豆传媒 Crystal Awards recognize creative, practical and truly memorable incentive programs that not only keep employees engaged, but also drive business results and improve the bottom line.

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麻豆传媒 Crystal Awards

About

Considered the highest honor in our industry, the 麻豆传媒 Crystal Awards recognize creative, practical, and truly memorable incentive travel programs that keep employees engaged, drive business results, and improve the bottom line for global corporations.

The awards are aimed at incentive travel professionals all over the world. Winners represent excellence in their profession and offer inspirational examples of how incentive travel experiences benefit qualifiers, their companies, and the destinations where they are hosted.

The Crystal Awards are kindly sponsored by

short list of nominations will be selected in each category, with the category winner revealed live at the Crystal Awards Gala.

The Par Excellence award, chosen from the 2025 winners, will be presented at the end of the evening as the standout example of incentive travel par excellence.

2026 麻豆传媒 Crystal Awards

Entries will be accepted for any incentive travel programs and campaigns held between:

June 1, 2024鈥揗ay 31, 2025

Applications will be open: 

June 2鈥揂ugust 1, 2025

IMPORTANT: The program must be a fully hosted incentive travel program with qualifying criteria that demonstrates business results. No 鈥渂uy-in鈥 or funding by participants, whether partial or full, is permitted (exception is optional tours). 

2026 Categories

  • Best Destination Based Experiential Incentive Travel Program

    The purpose of this category is to spotlight destinations that have done a truly effective job at hosting an incentive travel experience. Entries should highlight how the destination's infrastructure, history, culture, arts, gastronomy, etc. combine to deliver a unique, unrepeatable, world-class incentive experience. 

    This category is open to entrants from all sectors of the incentive travel industry, Destination Marketing Organizations (DMOs) Convention & Visitors鈥 Bureau (CVBs), National Tourist Boards (NTBs), and Destination Management Companies (DMCs) are ideal entrants in this category.

  • Excellence in Incentive Travel

    • Africa/Middle East
    • Asia Pacific
    • Europe
    • North America
    • Latin America & Caribbean

    The purpose of this category is to recognize outstanding organizations for their work in creating and delivering an exceptional incentive travel program that resulted in a high return on investment (ROI) to the corporate end-user. This category is open to entrants from all sectors of the incentive travel industry. It is important to note that an entrant does not have to be based within the region for which they are submitting a program (e.g., an entrant from Asia Pacific can submit a program that takes place in Europe). Corporate organizers, Incentive Houses, and DMCs are ideal entrants in this category. 

  • Best Destination Marketing Campaign

    The purpose of this category is to spotlight organizations that have done a truly effective job at marketing and promoting the incentive-readiness of a destination. Entries can feature print and digital campaigns and/or in-person activities such as educational/familiarization trips. This category is best suited to destination marketing organizations (DMOs) convention & visitors鈥 bureaus (CVBs), national tourist boards (NTBs), destination management companies (DMCs), media organizations, and/or marketing agency partners. 

  • Most Impactful Effort Toward Corporate Social Responsibility as Part of an Incentive Program OR Most Environmentally Sustainable Incentive Experience

    The purpose of this category is to recognize organizations for their outstanding efforts in incorporating practices and principles of Corporate Social Responsibility (CSR) within an incentive travel program OR to recognize organizations for their extraordinary efforts in creating an exceptional incentive travel program, delivered with sustainable principles and practices. Corporate organizers, incentive houses, DMCs, hotels, special event planners, and production companies are ideal entrants in this category. 

  • Most Creative Solution Deployed to Overcome Adversity

    The purpose of this category is to award incentive travel professionals and their organizations who display uncommon levels of innovation, creativity, and ingenuity in identifying solutions for the continuation, deployment, and implementation of incentive travel awards at a time of crisis. Such solutions may be deployed during travel advisories / bans, cancellation of air access / carrier, bankruptcy, etc. or may be in respect of overcoming logistical or operational challenges caused by extreme weather, civil unrest, illness, acts of terrorism, epidemics that occur either before or during program operations. They can also apply to situations involving negotiations in respect of attrition, postponement or cancellation, cost containment, cost mitigation, or emergency response pre-trip or onsite. Finally, it can apply to situations where an in-person incentive travel program is required to be fully or partially replaced by a virtual or hybrid event.

Questions?

Please email 麻豆传媒@麻豆传媒global.com for more information.

Congratulations to our 2025 winners!

A group stands onstage in formal dress and smiles at the camera

Photos by Joey Woolridge